The company
78 OVER 37 LIMITED is a private limited company providing brand-defence and abuse-handling services. The company runs the family of brands listed below, plus the original Overload.su domain-takedown practice. Each brand specialises in a different request pattern, but they share intake, evidence standards and personnel. The umbrella programme on this site is the way we package those specialisms for organisations that want continuous defence rather than transactional takedowns.
The brand family
- takedown.su — the kinetic-response brand for one-off phishing, scam, malware, defamation and infringement takedowns.
- domain-takedown.su — the registrar-focused practice for typosquats, lookalike domains, IDN homographs, cybersquatting and UDRP-adjacent disputes.
- seo-fraud.su — the SEO-fraud investigations brand for parasite SEO, brand-jacking SERPs, fake-review farms and negative-SEO defence.
- sitereport.su — the public-service abuse intake. Free reporting for individual victims and one-off consumer cases.
- overload.su — the original parent practice, with a longer track record across infrastructure-protection workloads.
An umbrella Brand Protection retainer with us automatically opens the relevant doors across that family. You don't have to manage five contracts to get specialist depth.
Our values
Closure beats noise. A case is closed when the abuse channel is dark, not when the first email is sent. Our internal performance bar is "campaign exit" — the moment the operator's cost of running the campaign exceeds the return.
Evidence over assertion. Every artefact hashed and time-anchored from the moment of capture. The dossier we hand to a registrar is the dossier we'd hand to a court. That discipline is what makes 24-hour suspensions repeatable instead of accidental.
Specialists over generalists. Domain abuse and search-result fraud and counterfeit listings are different crafts. We hire and train each specialism separately, then we knit them together inside the programme.
No retaliatory action. Hacking, denial-of-service and spam-vandalism of attacker infrastructure are off-limits. Always. Even if it would feel satisfying. Even if a client asks.
No client conflicts. We do not represent both sides of a brand dispute. If we are already retained on a brand, we will decline a competing engagement.
Public-service intake stays free. The free reporting channel at sitereport.su is funded by paid retainers under this Brand Protection programme. We think that's how it should be.
Who we work for
Financial services and payments. E-commerce and marketplace operators. Crypto and fintech. Pharmaceutical, healthcare and consumer-goods brands. Software, SaaS and gaming. Public sector and regulated-industry brands. The common factor is a brand that has reached the size where the cost of unmanaged abuse exceeds the cost of a managed defence.
Working with us
Programme engagements begin with a confidential briefing in which we review your current threat surface, map the realistic minimum viable programme to bring it under control, and quote a retainer scaled to scope. Onboarding for a single primary brand across the standard pillars is usually two weeks; we can run urgent takedowns from day one even while broader onboarding is in flight.
Corporate & contact
Brand Protection is operated by 78 OVER 37 LIMITED. Correspondence to support@overload.su; written legal correspondence to that address marked "Legal — Brand Protection". See our Privacy Policy and Terms of Service.